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Jane of many trades:
Entrepreneur, innovator,
creative director,
& networking pro.
Professional Expertise
I design and collaborate under the business name Freehand Collective. What began as a purely graphic design function has since blossomed into a creative direction, styling, strategy and marketing/GTM advising.
A relentless pursuit of passion and creativity has marked my career. I have a natural affinity for leadership that is exemplified through my mentorship of younger designers and women in business, as well as my work with cross-functional teams delivering impactful results.
I excel in leveraging data-driven insights and market intelligence to craft strategic initiatives that align with the strengths of an internal team and the health of the client relationship.
I've dabbled in many roles and industries: design, hospitality, marketing, publication, strategy, and sales, to name a few. Once a designer, always a designer, though. My creative mind is the ace up my sleeve for executing everything from sales performance goals to go-to-market playbooks to tapping into new professional networks.
When I’m not architecting strategic plans or connecting contacts, you can find me channeling my outdoor sports pro on my mountain bike or skis—dodging trees and occasionally wondering why life doesn't come with an instruction manual for gravity. I'm a Colorado girl, after all.
I spend a lot of time with Finn, my fur baby; he’s a full-time job himself. Between his rigorous schedule of napping, demanding I throw the ball, and supervising my every move, he’s basically the CEO of our household.
And on any given weekend, I will likely be on a spontaneous trip, eager to explore new horizons and immerse myself in different cultures. Whether it’s swimming in tropical waters or savoring the culinary delights of an exotic locale, I thrive on seeking out adventure.
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